If you’ve ever wondered how I can seemingly read your mind through a chart, or why I talk about Human Design in a way that nobody else does, this episode is for you.
This is my origin story. The one that explains how a burned-out, newly identified autistic copywriter with a newborn and three kids during a pandemic ended up building a framework that makes email copy feel like a second skin.
Spoiler: it started with a question I spent three and a half years trying to answer.
And here’s why that matters for you: most email and marketing strategies were built by people who weren’t wired like you, for people who aren’t wired like you. So if you’ve been doing the work, showing up, sending the emails, creating the content, and it still feels like you’re pushing a boulder uphill, that’s an alignment problem. And that’s exactly what this episode is about.
Here’s what I cover:
- Why word-of-mouth worked for my business for years, and what it revealed about the gap between what I could deliver and what I could say
- What being identified as autistic and ADHD in the middle of COVID had to do with everything that came next
- How the unmasking process led me straight to Human Design, and why it felt like an answer to prayer
- What happened when I started using Human Design to guide email copy for my clients (hint: fewest edit requests of my 8-year career)
- The difference between good copy and aligned copy, and why that difference is everything
- Why I look at email first, and how that specificity makes the whole framework click
- What it actually means to have a marketing strategy that was custom-built for your energy
You might say it’s “woo”. My clients and I say it works!
This is my story as a seasoned copywriter explaining, step by step, how I built something that kept working no matter how hard I tried to prove it wrong.
And what I found is that when your email strategy is rooted in your Human Design:
- Content stops feeling like a performance and starts feeling like a conversation.
- Your messaging gets clearer.
- Your emails get easier to write.
- And the clients who are meant to find you actually do.
“Marketing strategies are not the Sisterhood of the Traveling Pants. The thing that makes one business owner’s butt look real great online might be giving you a front wedgie.” – Breanna
Because a good strategy that isn’t built for you is just ill-fitting armor. And you deserve the set that was made for your body.
Resources Mentioned:
I’d love to know what’s landing so far and what you’d like to hear more about in future episodes. Share thoughts and ask questions HERE.
It’s short – 2 minutes!
Grab your free Human Design chart + the Energy Type Email Playbook.
It breaks down how each of the 5 human design energy types can use email strategy in alignment, practical, specific, and ready to use in your next email.
Connect with Breanna
More About Own Your Mark
There’s a version of your business that feels easy and exciting. Where clients come in, refer others, and come back on repeat. Yes, that version really exists.
Own Your Mark will change the way you think and talk about your business.
This show delivers strategic conversations around Human design for business, email marketing strategy, email sequences, email funnels, aligned messaging, content that converts, sales launches, and your business’s entire communication ecosystem.
Because ease is not about lack of effort. Ease is a result of operating your business the way you’re meant to. When effort is compounded, alignment leads to growth, not burnout.
Breanna Owen is an email, marketing, communications strategist, copywriter, Human Design guide, and creator of Email Energetics (how your energy travels through your words and emails), with 15+ years in sales and copy across fashion, mortgage, coaching, photography, and more.
Own Your Mark is the space where Breanna brings practical, soul-aligned strategy for entrepreneurs who are ready to own their voice, their design, and their results.
Expect solo strategy episodes and live HD applications with guests who make it tangible.
If you’re tired of sending emails that go nowhere, copying strategies that feel completely off, or wondering why your marketing works “good enough” but never quite lands the way it should, this show will help you stop guessing and start building with the blueprint that’s been yours all along.
I’ll cover questions like:
- How do I make my emails sound more like me?
- How do I use Human Design in my marketing and messaging?
- Why are my emails not converting even when I’m doing everything right?
- What email sequences and funnels does my business need?
- How do I build an email list and keep my audience engaged?
- What does selling in email look like when it’s aligned?
- How can I stop marketing like everyone else and start showing up as myself?
- What does Human Design change about how I sell and communicate?
Blending in doesn’t do you any favors. Especially when you have the opportunity to build a marketing system that sounds like you, sells for you, and scales with you.
Introduction: How Human Design Entered My Marketing World
Breanna [00:00:00 – 00:01:07]:
So when I have conversations with people about human design and their marketing, their messaging, using human design in their emails, it doesn’t take very long before somebody is like, Brianna, how did this happen?
How did this all come to be? … Client work was going genuinely well.
The Struggles of Marketing as a Copywriter
Word of Mouth and the Messaging Gap
Breanna [00:01:07 – 00:02:20]:
Referrals were coming in. … because just trust me, it’s not a great marketing strategy when I say it, but when their friends, their business peers, Somebody else in the industry is saying, go work with Brianna.
Frustration with Articulating My Value
Breanna [00:02:20 – 00:02:51]:
She does a great job with digital marketing. … And I will admit that I was not sticking with anything long enough to really know if it was working or not.
Burnout and Self-Discovery During COVID
Juggling Business, Motherhood, and a New Diagnosis
Breanna [00:02:51 – 00:03:42]:
Like, was this thing not working or had I just not given it enough time? … I’m just gonna let that sit for a moment because this was a really big deal.
Understanding Masking and Autistic Burnout
Breanna [00:03:44 – 00:05:40]:
Who I thought I was was rocked to my very core. … Hello, both hands up for that one.
The Unmasking Journey: Finding My True Self
Breanna [00:05:41 – 00:06:50]:
So basically, I didn’t know who the fuck I was, and I had spent my whole life trying to conform to the patterns and expectations around me. … like thinking back to that season of life, it just It’s a lot.
Embracing Human Design as an Answer
The Role of Personality Tests
Breanna [00:06:50 – 00:09:52]:
It gets me. … showing up as a projector.
Discovering Human Design for the First Time
Breanna [00:09:52 – 00:11:05]:
And I was real curious because that is one I had never heard of before. … Boom shakalaka. That is it. No other questions.
Applying Human Design to My Business
Personal Insights from Human Design
Breanna [00:11:06 – 00:13:31]:
It doesn’t matter. … it just like all flowed out of me.
The Missing Link: From Theory to Application
Breanna [00:13:32 – 00:15:44]:
What can this tell me about how to show up and communicate in my business? … I wasn’t going to settle.
Creating a Framework for Aligned Messaging
The Lightbulb Moment
Breanna [00:15:44 – 00:17:10]:
It got me curious. … that’s how my brain is wired and that is how I am designed to experience clarity.
Testing My Human Design Framework with Others
Breanna [00:17:11 – 00:18:41]:
And man, once that first piece clicked, … you are literally sitting on gold.
Breanna [00:18:42 – 00:20:15]:
Keep going. … before I ever figured it out for myself.
Results: Aligned Copy vs. Good Copy
Breanna [00:20:15 – 00:22:04]:
So at this point, I’ve been a copywriter for 8 years … And aligned copy just hits differently.
Email Content Is the Heart of My Method
Breanna [00:22:04 – 00:23:12]:
There is something about that specificity. … Like, yes, exactly.
Why This Podcast Exists & What’s Next
Breanna [00:23:13 – 00:25:06]:
Email like a generator doesn’t really tell you what that means or what that looks like or what that sounds like or what words to use. … and that feels like a good place to stop for now.
Breanna [00:25:06 – 00:25:48]:
So I’m curious at this point. … We need you to show up and shine as the you-est version of you, to speak from your voice, to take up your space, to own your mark. Chat soon.
